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Beginners guide to PPC, Google Ads and Paid Search

If you are new to the world of Search engine optimization, better known as SEO, you can easily get  overwhelmed by things like PPC, paid search, SERP, CRM and a lot of other terms. All these terms can be grouped under the umbrella of SEO packages, which again is divided into paid or organic search.

Paid search is one of the easiest methods of getting featured on the top of the search page result; however they have an Ad tag attached to it, which is why a lot of people avoid clicking on paid search results. Paid searches previously used to appear on the right hand column of the Google search page with a separate border. Recently Google has done away with that feature and now the paid search results appear on the top of the page which makes it quite difficult for the user to differentiate between paid and organic search.

Importance of Paid Search

If you are new in the domain of online marketing, you should be aware of the fact that no matter which SEO package you choose or which strategy you follow, it won’t be possible to feature in the list of top 5 organic results before six months. The time limit gets extended further, if you are dealing in a domain where some big names are already present. Paid Search offers you an opportunity to feature at the top of the search engine page by passing all competition.

Unlike all other traditional forms of advertising, you can control your marketing budget. Google only charges money when someone clicks on your ad, thereby giving you the unique opportunity of control your investment on a daily, monthly or quarterly mark. Planning a campaign within the budget helps to improve other important aspects of the economic schedule.

As a small business owner getting access to expert support might not be always possible because of geographical as well as financial reasons. When you opt for PPC or any other form of paid marketing strategy, you can generate quality leads with the help of detailed reporting, customer support and other account set up activities with the help of PPC.

Lastly paid search results can be changed easily unlike organic search results. You don’t have to write fresh articles to remain relevant, instead you can just tweak a few keywords and focus on the geo location and get many customers from that area.

Web Sight SEO company Brisbane is a digital marketing company offering various SEO packages, which are crafted to ensure that new startups can realize immediate profit. The company believes in working for value driven entrepreneurs and helps them with innovative ideas which can help them in the domain of digital marketing.

Web Sight SEO company is based in Brisbane, Australia and we have been servicing clients in UK and USA as well, since 1997. Irrespective of whether you are looking for PPC or organic search results Web Sight SEO knows the best and the most effective ways of improving traffic flow to your website.

Website SEO Analysis

Our FREE SEO analysis will give you a massive edge in fine-tuning your Adwords or SEO budget so it focuses on searches (keyword phrases) that your customers use.

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So what do our clients say?

Bruce these results are simply outstanding! Our Google analytic stats are up about 10-15% since you began and we are ranking on page one! Great stuff! This is possibly our most important progress to date.
Stuart. J- Stretch Tents

Thanks for the SEO Analysis video. Very enlightening. And thanks also for your honesty and candor.
Gavin A.- QLD Dept of EED&I

Our small business competes with big players in the large art gallery market online. Thanks to WebSight SEO, we are now able to concentrate on our business. Our advice is keep to what you do and understand best and to stay on top, contact WebSight SEO in Melbourne.
Andy D.- ADA Art Consulting

Thanks very much Bruce. I was quite pleased with your level of help over the phone and am looking forward to your assistance with my SEO and Adwords campaign.
Carolyn D.- New Way Family Lawyers

Love your work….thanks for all your help in this!
Emily F.- Pellenc Australia

Bruce Maxwell of Websight SEO is undoubtedly Australia’s guru on Search Engine Optimization techniques. He lives, breathes and eats the topic and gets a real kick out of helping his clients get results they would have only dreamed about.
D. Hickling- Association Membership Software

Well done Bruce , keep going... you're on fire!!! Thanks for your help, much appreciated.
J. Burns- IMS Industrial Sewing Machines

Thanks Bruce, this is brilliant. Your SEO analysis shows us clearly where we are after this first campaign and what we need to do in future.
Larry W.- Spraying Equipment Supply

Once again it was very pleasing working with you and thank you for your continued support of the Federal Governments Net Alert program.
M. Chambers- NetAlert Limited