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Website Marketing Trends Which Dominated 2017

We are almost nearing the end of 2017 and it is that time of the year, when we sit down to evaluate the progress which we made in terms of digital technology and the various changes which we can expect in the coming year.

Website marketing experts believe that the online marketing space would further expand leading to a surge of more data and information which shall be available to researchers for exploring new avenues of online marketing.

Here is a look at some of the well known marketing trends which were popular during the past year

Dominance of Video Ads– Placing Ad’s online is a very common feature and the trend in the previous years was to place ads on social networking forums like Twitter or Face book. This year social media giants have taken that effort one notch higher by incorporating video ads. Google has entered the race with SERP video advertising program which is likely to spice things up more.

Mobile Optimization And Mobile Searches– The desktop was dead long back and the age of laptop also seems numbered as portable and more sleek devices like tabs and mobiles are increasingly taking up their spaces. It is interesting to note that Google nowadays completely phases out all websites, which are not optimized for mobile handsets. Wearable devices like Fit bit are gradually rising in comparison. This trend has encouraged a lot of companies to opt for on-the go experiences like local business optimization.

Personalisation– Everyday millions of content pages are getting updated on the web. Most of them have similar things repeated in a different manner. If you wish to get an edge over your competitor in website marketing, writing a keyword centric content is not just enough. You should hire a company like Web Sight SEO Company Brisbane who can provide your company with more personalized content to keep the customers happy and hooked by using more interactive features.

App Marketing – More and more companies are waking up to the fact that mobile marketing is going to be the norm of the future, which is why they are optimizing their site for smart phones. They are also investing a lot on developing an app for their site since an app provides a brilliant way performing all the functions of a website on a mobile device in a more intuitive manner. Of course this is just the beginning and it will take several years before websites get replaced by apps. is one such company in the domain of website marketing who have been working closely in this domain for a long time and has experience in optimizing your website both for the desktop as well as mobile version. Their experts can provide more relevant links which can help in redirecting website traffic to your site. You can also have access to a report where you can actually measure the actual results of the marketing campaigns and decide on the future course of your action accordingly.


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